Boost Your Image with the Right Business Card
More than 27 million business cards are printed every day, according to The Design Inspiration. Even with new technology, business cards have yet to become extinct. But just because business cards are...
View ArticleMost Remarkable Marketing Campaigns Ever
Brands, and especially those huge ones, keep trying to get our attention by creating massive scale marketing campaigns that involve participation from the fans of the brand or the product. Some of...
View ArticleNutella social media and marketing case study
Marketing is getting personal these days – very personal. Nutella is currently running a Facebook campaign here in The Netherlands where you can request a personalised label for a Nutella jar with...
View Articlebehind the scenes: zestee rebranding for 2014
A new year brings new beginnings and as you may have read about in one of my post popular blog posts from last year, Frenzy to Fatigue to Focus, 2014 is a year for FOCUS. Part of that is streamlining...
View ArticleFive reasons I like IKEA
Even before I studied and worked in marketing, I enjoyed analysing WHY I like certain brands. If you’re a business owner, doing the same will help you understand what works and then apply this to your...
View ArticleMarketing Buzzwords You Should Leverage in Your Campaigns
“A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.” – Wikipedia Buzzwords – love them or hate them they’re here to stay!...
View ArticleThe Power of Storytelling Event Highlights
The Power of Storytelling: Helen Kuyper at the WBII: Women’s Business Initiative The Hague A friend of mine once mentioned that you should follow your “sparks”. For everyone, there are special words...
View ArticleLocal SEO and the Tricks You Need
Local SEO and the Tricks You Need For small businesses, it’s really important for them to focus on smart marketing, as for small organizations, the budget is always a limiting factor in most of the...
View ArticleThe Gruen Transfer – a fun way to learn more about advertising
A series first broadcast by the ABC (Australian Broadcasting Corporation) in 2008 and ran for four seasons until 2011. The Gruen Transfer celebrates the brilliance of advertising, questions the ethics...
View ArticleHow to Leverage Psychology for Online Marketing Success
Marketing professionals must understand how people think and behave. Success depends on grasping what motivates an audience to buy. A basic understanding of psychology principles can help businesses...
View Article4 Benefits of Postcard Marketing
Even in today's digital era, direct mail solutions are still stellar opportunities to effectively market to customers. Receiving physical mail leaves a great impression on consumers, since potential...
View ArticleInjecting Address Validation Into Your CRM Veins
If you're already settled in with your customer relationship management software, you may not want to think about incorporating address validation software—after all, it takes time to train your...
View ArticleNew technology: Tile
http://www.youtube.com/watch?v=pqDm3gZNZPM A couple of friends just shared this on Facebook. FAB! I've used "Find my iPhone" a few times and was thinking it would be handy for other stuff. Reasonable...
View ArticleMarie Forleo and Seth Godin: Marketing strategies that work
https://youtu.be/9YFNgKwv31A This video was recommended to me by Manuela Damant of Open The Door Leadership, well worth a watch!Renee
View Article2019 Digital Marketing Trends
Digital Marketing has undergone some really interesting changes in the last decade. I started Zestee in 2008 with a focus on social media training, as back then, it was a totally new trend. Much of my...
View Article2016 IBMS IMC (International Marketing Communication)
From 2016-2017, I was one of the lecturers in the IMC - International Marketing Communication or Integrated Marketing Communication. Description from the study guide: This course presents the...
View ArticleWelcome to the Zestee Blog
Welcome to the Zestee blog - this is a treasure trove of nearly a decade of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by...
View ArticleInclusiveness in marketing images
The goal of most marketing materials (websites, brochures and more) is to appeal to the target market and build a positive brand image. Personally, I believe companies also have a social...
View ArticleZestee Social Media School: Free 12 week course online
February 2013 Update: Though this course ran in 2012, you can still follow it for FREE online for a limited time...this is as I am still to update the information, though the majority of it is still...
View ArticleWhat is marketing and why is it relevant to me?
This is actually a post I wrote on an early version of the Zestee website. Marketing is a very broad term and covers a wide range of activities. Often people immediately think of advertising as...
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